New Luxurious Gourmand Launch: Lattafa Introduces “Khamrah”

Dubai, UAE — In an aromatic celebration of spice, sweetness, and oriental craftsmanship, Lattafa Perfumes officially unveiled its unisex Eau de Parfum, Khamrah, in 2022, positioning it as a standout addition to the gourmand fragrance landscape.

Designed for both men and women, Khamrah opens with a bold burst of cinnamon, nutmeg, and bergamot, delivering an immediate spicy-citrus intrigue. As it evolves, the heart reveals a rich blend of dates, praline, tuberose, and Mahonial, creating a creamy and subtly floral gourmand accord reminiscent of warm Middle Eastern desserts.

The base of Khamrah features a smooth and luxurious combination of vanilla, tonka bean, benzoin, myrrh, amberwood, and Akigalawood, giving the fragrance depth, longevity, and a sensual, resinous warmth. The overall composition is a perfect harmony of spice, sweetness, and woody sophistication, making it ideal for cooler seasons and evening wear.

Since its launch, Khamrah has captured the attention of fragrance enthusiasts around the world. Its combination of niche-quality formulation and affordable pricing has led to widespread praise, with many highlighting its balanced sweetness and smooth dry-down. Its bold character has also drawn comparisons to more expensive designer and niche fragrances, reinforcing its value in the market.

Retailing at an accessible price point, Khamrah quickly became one of Lattafa’s most talked-about and best-selling scents. Its eye-catching bottle design—a thick glass flacon with golden accents—adds a touch of luxury to the presentation, while the velvet-lined box enhances its gift appeal. It’s a fragrance that delivers both aesthetic and olfactory satisfaction.

In the years following its debut, Lattafa expanded the Khamrah line with flanker editions such as Khamrah Qahwa, inspired by Arabic coffee, and Khamrah Dukhan, a smokier, incense-rich interpretation. These additions have built on the success of the original while offering new expressions of the gourmand-oriental theme.

Why Khamrah Stands Out

• Affordable luxury: Offers complexity and richness typically found in premium fragrances

• Strong performance: Noted for its excellent longevity and projection

• Universal appeal: Warm, spicy-sweet profile makes it highly versatile and unisex

• Cultural inspiration: Merges traditional Middle Eastern olfactory elements with modern gourmand trends

As consumer interest in niche-style scents continues to grow, Khamrah has emerged as a defining example of how accessible fragrance can still feel premium. It exemplifies Lattafa’s mission to bring high-quality perfumery to a global audience without the designer price tag.

With its enveloping warmth, rich gourmand character, and standout bottle design, Khamrah remains a signature creation for Lattafa. Whether for fragrance connoisseurs or curious newcomers, this scent offers a memorable and indulgent olfactory journey that continues to win hearts around the world.